Saturday, August 6, 2011

Missoula's vibrant south-of-the-Clark Fork district, or so-called hip strip is chock-friggin' full of excellent, local, vibrant businesses. In fact, it's where the lion's share of Total Fest's business support comes from. At the very heart lies Betty's Divine. A clothing shop with excellent duds, threads, "ropa" or whatever the kids are calling clothes these days. Head into Betty's a frumpy Francine or a untubular Thomas, and leave a Smashing Suzie or Dapper Duane. It's just that simple. Betty's supports local designers and printers like mad, and are community leaders outside the mold! They're key in putting on community events like the Block Party, Urban Golf, sponsor Le Kickball, a kickball league. It doesn't stop with the retail at Betty's.
Betty's Divine is one of the small handful of businesses that is helping Total Fest kick off this year, and which is responsible for insane Total Fest Start Up Bands (yes, it's capital letter worthy) like Vaz, White Mystery, the Pharmacy and the Pygmy Shrews, all of whom play on Thursday, August 18th at the Top Hat this year with local heroes Bad Naked and Mordecai. Jeezum crow. Here's a quick interview with Aimee, Betty's owner:

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